| Date: |
21-10-2010 |
| Subject: |
Cerena Imports Launches Brooklyn Lager in India |
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Brooklyn Lager, the legendary craft beer from New York City, was launched in India recently. Launched by the leading Craft Beer importer in India, Cerana Imports, the first American Craft beers in India were introduced simultaneously in select outlets in Delhi, Mumbai, Gurgaon, Chennai and Pune.
Eric Ottaway, General Manager, Brooklyn Brewery said, “The Brooklyn Brand represents a cornerstone of the Independent Craft Beer Movement. Beer is an incredibly democratic beverage, consumed by the masses. India is a key market for us with a growing middle class and increasingly global outlook.”
Ankur Jain, Director, Cerana Imports said, “We realised that not only is Brooklyn the most prominent and classic Craft Beer maker, but also that it has played an instrumental role in building the market for specialty beers worldwide. It is a stellar addition to our portfolio, and we hope to change people’s perception of what lagers are with this offering to consumers. The flavourful beers from Brooklyn provide a great alternative to the industrial mass-produced lager beers and offer a delicious and traditional choice to consumers.”
Source : hospitalitybizindia.com
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